In the News...
The Foothill College Authors Series presents a guest lecture by Clifford Nass
, author of The Man Who Lied to his Computer
, Feb. 28 at noon in the Hearthside Lounge (Room 2313).
Nass is currently the Thomas M. Storke Professor at Stanford University; he has been a professor at Stanford since 1986. His primary appointment is in communication, but he also has appointments by courtesy in computer science; education; science, technology and society; sociology; and symbolic systems (cognitive science). His research focuses on (laboratory and field) experimental studies of social-psychological aspects of human-interactive media interaction.
Specifically, Nass discovered that people use the same rules and heuristics when interacting with technology as they do when interacting with other people. This approach is called the Computers Are Social Actors (CASA) Paradigm or The Media Equation (media equals real life). His book provides startling insights into persuasion, trust, empathy and teamwork--based on revelations about how we treat our computers.