Owls Logo
Graphic Standards
The Importance of Standards

Because first impressions are important, Foothill College and its programs are judged, in part, by the graphic and editorial quality of their communications materials. The guidelines set forth here allow the production of professional-looking print and electronic publications that appropriately reflect a brand and identity while communicating a distinct message for each program.

The purpose of adhering to college design standards is to strive for visual consistency, not to limit creative expression. A clear graphic identity for Foothill College does several things:

  • Helps readers to quickly identify Foothill College publications and documents;
  • Prevents dilution of the college image stemming from dissimilar uses of the logos from publication to publication; and
  • Sends a message of the college's integrity and its commitment to quality.
When To Use The College Logos

Appropriate college logos should appear on all traditional and multimedia/Web publications distributed off campus; on official college documents (internal and external); on official academic certificates; on official business system applications (stationery, business cards, mailing labels, etc.); and on promotional or marketing materials.

Download Logos here.

Graphic Standards for College Logos
General Guidelines for use of ALL College Logos
  1. Use logos as designed, without omissions, additions or modifications.
    1. The typeface and its configuration of the logotype and ancillary lines of type may not be changed in any way.
    2. Marks must be reproduced from authorized original electronic art and may not be redrawn, re-proportioned or modified in any way.
    3. Placement of ancillary lines such as address lines and branding statements should adhere to usage guidelines described in this manual.
  2. A logo is a primary page design element in terms of its size, position and appearance. It should not be treated as a last-minute addition to a page layout.
    1. Position a logo at the top of a page, centered or flush left, (e.g. as designed, for stationery); or as a signature element at the bottom of a page.
    2. The logo size must be large enough to ensure that the elements of the mark are distinguishable and sharp and that the logotype is clearly legible.
    3. Allow adequate space around a logo for it to be clearly and comfortably visible, and separate from other elements on a page.
    4. Do not screen logos back; use them as watermarks; or as part of an illustration.
    5. Do not place or reverse out logos on a non-solid or mixed-color background that compromises legibility or clarity.
  3. Each college logo has an official color designation, which should be used whenever possible.
  4. A logo may be reproduced in a single color, when appropriate. Examples include:
    1. Embossed or foil-stamped
    2. Black only
    3. White reversed out of a dark, solid background
    4. Any single color
      (e.g. the color used in a one-color brochure or the second color of a black plus second color brochure - provided that it is legible. In all cases, the mark and logotype must be the same single color when reproduced in only one color.)
If you have any questions regarding the use or placement of college marks and logotypes, please consult with the Marketing & Communication Office .
Top of page November 16, 2012