What is a Logo?
A logo consists of two basic elementsa graphic mark and the name of the organization in a
specific typeface (logotype)used in a carefully designed relationship. Together, these elements graphically represent an organization or program, conveying an identity to the public. They are a unit and may not be separated.
- Use logos as designed. Do not omit, add or modify elements.
- Use only authorized original electronic art. Do not redraw, re-proportion or modify the logo in any way.
- You may scale logos up or down providing you constrain their proportions.
- Do not add other images or type to a logo.
- A logo is a primary page design element in terms of its size, position and appearance. It should not be treated as a last-minute addition to a page layout.
- When placing a logo on a page, position it at the top, as in a stationery application, or at the bottom, as a signature element.
- Logos must be large enough to ensure that the elements of the mark are distinguishable and sharp and that the logotype is clearly legible.
- Do not use logo art that is blurry, fuzzy, jagged-edged or distorted.
- Allow adequate space around a logo for it to be clearly and comfortably visible, and separate from other elements on a page.
- Do not screen logos back; use as watermarks; or as part of an illustration.
- Do not place or reverse out a logo on screened or mixed-color backgrounds that compromise legibility or clarity.
- Each college logo has an official color designation or multiple color system, which should be used whenever possible. However, a logo may be reproduced in a single color, when appropriate. Examples include:
- Embossed or foil-stamped
- Black only
- White reversed out of a dark,
- Any single color, provided that it is legible.
- Do not apply unofficial multiple colors to the elements of a logo.
If you have any questions regarding the use of college logos, please consult with the Marketing & Communications Office.