A logo consists of two basic elements—a graphic mark and the name of the organization in a specific typeface (logotype)—used in a carefully designed relationship. Together, these elements graphically represent an organization or program, conveying an identity to the public. They are a unit and may not be separated.

1. Use logos as designed. Do not omit, add or modify elements.
   • Use only authorized original electronic art. Do not redraw, re-proportion or modify the logo in any way.
   • You may scale logos up or down providing you constrain their proportions.
   • Do not add other images or type to a logo.
2. A logo is a primary page design element in terms of its size, position and appearance. It should not be treated as a last-minute addition to a page layout.
   • When placing a logo on a page, position it at the top, as in a stationery application, or at the bottom, as a signature element.
   • Logos must be large enough to ensure that the elements of the mark are distinguishable and sharp and that the logotype is clearly legible.
   • Do not use logo art that is blurry, fuzzy, jagged-edged or distorted.
   • Allow adequate space around a logo for it to be clearly and comfortably visible, and separate from other elements on a page.
   • Do not screen logos back; use as watermarks; or as part of an illustration.
   • Do not place or reverse out a logo on screened or mixed-color backgrounds that compromise legibility or clarity.
3. Each college logo has an official color designation or multiple color system, which should be used whenever possible. However, a logo may be reproduced in a single color, when appropriate. Examples include:
   • Embossed or foil-stamped
   • Black only
   • White reversed out of a dark,
     solid background
   • Any single color, provided that it is legible.
   • Do not apply unofficial multiple colors to the elements of a logo.